White Gold
Destroy Everything You Touch
23 November 2011
20 November 2011

Hey Ladytron! Normally at this point we ask you to introduce yourself and tell us what the most exotic item within your current field of vision is.
Yes, we've travelled to some amazing places and seen quite a few things. I think the most interesting place I've been is probably China. It's just so culturally different from the UK so is very unfamiliar to me. We first toured there in 2005. The streets of Shenzhen and Shanghai were lined with huge red posters on flagpoles with our faces on them. It looked almost military! We were the first western band to play there since Elton John I believe, so it was quite a big deal for us.
When you hit an anniversary like that, does it make you think about the future? Do you want Ladytron to be around for a long time or is it a case of one project at a time?19 November 2011
I spoke with founding member Daniel Hunt last week about the band's new album, the upcoming "Mirage" music video, and the return of the album as an artistic statement.
Not really. I mean, we cross that bridge when we get to it. The most important thing for us has always been to make the records sound right. When we reproduce that live, we approach it in turn, and we've done it differently from tour to tour. There's no set way of approaching it, really. Depends on the set-up.
When you hunker down to write a new album, will you typically come up with a set direction or sound you want to pursue, or does it all come organically out of the songwriting?
Yeah, I think to be honest, we bore the brunt of it. The focus on genre and this need to classify everything was something that we found… I wouldn't say we found it annoying, but we found it bemusing. It's like, why do things need a genre? And at the same time, why invent a convoluted genre for something that doesn't really have one? Why not just let things exist on their own? Why not just let an artist exist without a generic tag at all? Then again, it's just part of the marketing, it's just how records are sold. So we obviously understand why those genres need to be there mechanically, but in terms of journalism or the appreciation of music, we didn't really understand why they had to be there. We were very reticent to be tagged, which is unavoidable, but we resisted it as much as we could. I guess we don't mind these kind of tags as long as we think they're fair or they're accurate.
I think so and I hope so! There seemed to be this kind of defeatist attitude maybe five years ago. It was like, "Oh, f--k this, we're not making albums anymore, f--k it, nobody listens to them anyway, no one buys them anyway." And I think it was maybe an older generation of artists who just felt like all that effort wasn't appreciated and that digital market people only buy the key songs. That doesn't and shouldn't affect your own creative endeavor. People always have their favorites. Ten years ago, the majority of people would get a CD and have the tracks that they listen to and ignore the rest. You have to give your audience the benefit of the doubt that they are going to appreciate all of the stuff you're going to do and not assume they only want the singles. If that was the case, I'd just give up, it'd be pointless.
13 November 2011
The lead singles are the clear successes of this endeavor: intro track "White Elephant" is built on a foundation of grandly swooping strings and lightly floating synths, "Ace of Hz" carries the strongest hook of the set and hauntingly broods in a style that's distinct to the group, but with a little less melodrama. Gravity, however, does work best as a whole. Where once we found ourselves playing a never-ending loop of "Destroy Everything You Touch," the recurring shimmer of chimes and warmly laid synth-beds of the band's newest creations are best understood when played as a set. Gravity the Seducer is more of a cinematic experience than anything they've done before.
We have quite a lot of our work used in movies, but they're songs. We've never actually written our own soundtrack and that's actually something we'd really like to do in the future.
I know that you and Dan met in the '90s while DJing. Are you still doing that?31 October 2011
