06 July 2015

Premonition Magazine interview (2002)

It is the second album of this young Liverpool-based band who sparkles their pop compositions with electronic sounds straight out from the '80s. When asked about the obvious nods and allusions popping up throughout Ladytron's songs, founder and programmer Daniel Hunt denies any conscious imitation attempt, insisting on his despise for fashion and hype and unhesitatingly reproaching other bands with doing exactly what Ladytron's usually criticised for... A debate that soon turns round in circles. However justified, such criticism doesn't necessarily deserve to be commented upon at length, at the risk of depreciating the album's efficiency. Dissecting Light & Magic should remain a pleasant exercise.

Ladytron is a young band who's been very rapidly propelled into the "hype". Aren't you afraid of such a rapid success?

There is no rapid success, or any "hype". We were on an independent label who cannot afford "hype". We have been together 4 years, hardly overnight success.

Don't you think that you're somehow too much pop for the electronic scene, and too much electronic for the pop scene?

We are not a part of anyone else's scene. If someone wants to place us within a scene and then finds that we do not fit... that demonstrates the absurdity of scenes in general. We exist in isolation, always have. At the beginning we were compared to LRD, because that was the only thing around to compare us to... in retrospect that is false. We have made no secret that we make pop music, we didn't intend to make a cash in Hi-NRG record this time... although that's what most have done... we can remix our songs into club tracks very easily.

You are often compared to Kraftwerk, Depeche Mode or Zoot Woman... aren't you bored with all these comparisons? Without what bands would Ladytron not exist today?

Those comparisons are false. Our songs look more to Lee Hazelwood than Kraftwerk.

Your music is at once cold and extremely emotional. How do you create such an amazing balance?

Just by writing human songs, songs which are not obsessed with style or fashion, that is where we differ from some of our peers. We're just a completely different school to most of the things we're compared to. We are more like New Order than say... Gary Numan.

Where do you take your inspiration for writing texts?

Bad sex!

What are the differences between this new album and 604?

This is a better album, it works as a record a lot more coherently, it's more varied, better produced.

Light & Magic is less dark than 604, is it deliberate?

Some people say it is more dark.

Nods and winks seem to constantly pop up throughout the album. Reminiscences from Visage on "Cracked LCD", "funkier" echoes in "Turn It On"... is it some kind of deliberate tribute or a totally unconscious process?

There are no "winks" ;) It is all coincidental, and involuntary. "Cracked LCD" sounds more like The Cure or Joy Division, but started life as a Hi-NRG track. "Turn It On" sounds more like Genesis than anything else.

Are you always dressed in black? Is there a meaning to that?

No, we dress in different colours, just uniform. It is so people don't focus on our clothes... although it seems to have the opposite effect. We hate this fashion-led electroclash scene, the 80's clothes are horrible. We made it clear at the beginning that we are not interested in '80s revivalism, that the clothes and the hair are not interesting... just some of the music production.

I've read somewhere that you were planning to work on the Tron 2 soundtrack, is it a joke or what?

That is completely untrue... and not a helpful rumour to have floating around. We did rescore the original Tron movie for a live event in London, that's all, that's probably where this rumour came from.